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“Europe is one of our most important markets,” says Zef Wetsels, Sales Director AMADA GmbH, before going on to show how the significance of the European market is reflected in the Group’s AMADA ONE strategy. The Group’s European investments and acquisitions underscore its commitment to its customers in the region.
AMADA GmbH
“With ten branches and eight production sites in 13 European countries, the AMADA Group supports approximately 30,000 customers across the continent. This is a very demanding market environment that is characterized by high quality standards, high labor costs and an exceptional level of ecological awareness. We respond to these demands with smart, efficient automation solutions that excel through their high machine uptimes and outstanding production quality. To meet the growing requirements, we have recently made a number of targeted investments. For example, a new pan-European service structure will result in even faster response times and even better support for our customers. Brought to fruition in cooperation with AMADA Weld Tech, the new Welding Technical Center (WTC) represents an important step toward implementing our AMADA ONE philosophy. Its aim is to pave the way to potential synergies and provide access to a concentrated store of expertise. We are pursuing this same approach with further production and customer support sites in various European countries. These investments have allowed us to further strengthen our existing core competences. We have also made a number of strategic acquisitions intended to broaden AMADA’s presence in sectors in which we expect to see further synergies in the future. One example is the new subsidiary H&F Corporation, which extends our portfolio with large to ultra-large presses of between 500 and 3,000 tonnes. By taking over Via Mechanics, a leading manufacturer of PCB drilling solutions, AMADA is preparing the path for its entry into the semiconductor industry. Here again, the synergies that arise between our mature, long-standing technologies and the newly acquired skillsets will open up a whole new range of possibilities for our customers. Our aim is to maximize the effects generated by AMADA ONE and make sure that our customers profit from the practical benefits that result from them.”
Photos: AdobeStock/marqs, AMADA
